JDE Peet's N.V. is the world's largest pure-play coffee and tea company by revenue, headquartered in Amsterdam, Netherlands. It sources, manufactures, and distributes a diverse portfolio of over 50 iconic brands, including Jacobs, Douwe Egberts, Peet's Coffee, and L'OR, catering to various preferences from premium to instant coffee and tea solutions. Operating in more than 100 markets, the company serves approximately 4,400 cups per second through in-home and away-from-home segments, with 2024 sales reaching EUR 8.8 billion and employing over 21,000 people globally. JDE Peet's spans consumer packaged goods and food service sectors, impacting retail, cafes, supermarkets, and hospitality worldwide across regions like Europe, Latin America, Russia, Middle East, Africa, Asia-Pacific, and the U.S. Committed to sustainability via its Common Grounds program, it emphasizes responsible sourcing—with 83.2% responsibly sourced coffee—regenerative agriculture, and planet-positive initiatives. The company drives market leadership as the #1 or #2 player in 43 markets, leveraging tradition from 1753 origins, innovation, and brand-led growth strategies.