Pineapple Express Cannabis Company is a technology-driven entity specializing in the cannabis sector, with a focus on authentication and product verification solutions. The company operates under the PINYA XP brand, delivering a Fourth Industrial Revolution (4IR) platform known as GROOVY—a blockchain-based system designed to enhance transparency, safety, and trust in the cannabis supply chain. This platform integrates technologies such as QR-NFT tags and a Geno-NFT Library for strain authentication, enabling both consumers and industry stakeholders to verify product origins and characteristics efficiently. Beyond authentication, Pineapple Express Cannabis Company maintains a strategic presence in cannabis retail through partial ownership of dispensary assets, while also developing digital tools, mobile applications, and documentation resources that support industry compliance and consumer engagement. Headquartered in Atlanta, Georgia, the company plays a significant role in advancing digital transformation within the legal cannabis market, blending deep industry expertise with innovative technology solutions to address key challenges in traceability and consumer confidence.