Dutch Bros Inc.

Dutch Bros Inc. is a beverage-focused restaurant company that operates and franchises drive-thru coffee shops across the United States. The company specializes in handcrafted drinks, with a menu centered on hot and cold espresso-based beverages, cold brew coffee, proprietary energy drinks under the Rebel and Blue Rebel brands, as well as tea, lemonade, smoothies, and other customized beverages. Dutch Bros Inc. generates most of its revenue from company-operated shops, complemented by a franchising and other segment that supports brand expansion and systemwide consistency. Its drive-thru format emphasizes speed of service and convenience, targeting high-frequency, on-the-go beverage consumers. Headquartered in Tempe, Arizona and founded in 1992, Dutch Bros Inc. operates within the consumer discretionary and restaurant sectors, playing a notable role in the growing market for specialty beverages and quick-service, beverage-led concepts.