Harley-Davidson Inc.

Harley-Davidson Inc. is an American motorcycle manufacturer and financial services provider headquartered in Milwaukee, Wisconsin. The company’s core activity is designing, manufacturing, and selling heavyweight and premium motorcycles across categories such as cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, serving riders in the United States and internationally. Through Harley-Davidson Motor Company, it also offers genuine parts, accessories, and branded apparel, and licenses its trademarks for a broad range of merchandise, reinforcing its presence in the motorcycle lifestyle market. Harley-Davidson Inc. operates additional segments that extend its role in the industry. The LiveWire segment focuses on electric motorcycles, related parts, accessories, and apparel, addressing the growing market for electric two-wheel mobility. Harley-Davidson Financial Services supports the dealer network and retail customers with wholesale financing for inventory and retail installment lending for motorcycles, parts, and accessories, facilitating sales across its global dealer and e-commerce channels. Founded in 1903 and based in Milwaukee, Harley-Davidson Inc. today is a prominent player in the global motorcycle and powersports market.